Reasons to pursue a loyalty program:

• Increase revenue per customer- Is RPC increasing annually?
• Mind share or share of wallet- Are your customers buying all that you have to offer?
• Attrition or 'Churn' rate- It costs 6x as much to get a new customer as it does to keep an existing one.
• Stickiness- Do your customers have a reason to return?
• Referral rate- Are your customers evangelists of your brand? Do they advocate on your behalf?